The Barbados Investment and Development Corporation (BIDC) will host a workshop entitled The Ultimate Guide to Building a Profitable Fashion Brand.
It will be held on Saturday, March 16, at the Small Business Centre, Fontabelle, St. Michael, from 10:00 a.m. to 3:00 p.m.
The session will be facilitated by Chief Executive Officer and President of the Monif C. Plus Sizes, Monif Clarke, who built a multi-million-dollar fashion business in 13 years.
Her company designs, manufactures, markets and sells trendy plus-sized clothing for women worldwide. Her collection is also sold at Forever 21, ASOS, Macy’s, speciality boutiques, and on her website.
Ms. Clarke, who is of Barbadian descent, believes that fashion designers need to have a strong understanding of business in order to produce and export products worldwide.
The topics to be covered in the workshop include how to develop a customer-centric sales plan, how to find reputable manufacturers, how to cost products for export, and how to grow brands with little to no money.