???Going organic’ should now be easier with the launch of Green Tech Barbados, a project which aims to educate the public about the benefits of organic produce.

The pilot project, a collaboration between the National Council for Science and Technology (NCST) and Hope Communications, will use both LIME and DIGICEL Short Messaging Service (SMS) platforms to share information on organic produce, its benefits and where it can be purchased, via text message.??

Acting Director of the NCST, Charles Cyrus, said that the project was another means of "increasing a culture of innovation and entrepreneurship in Barbadian society".

He noted that "when this project was brought to us, there was no hesitation on our part for its support…this project also contains a research component, where the executing parties will conduct a survey to build awareness of organic produce as well as determining potential customers’ willingness to pay."

Another element of the project will be the development of a survey of consumers and tourists’ produce preferences, promotion of organic farming and a Facebook page for the Organic Growers and Consumers Association (OGCA).

Not only will the three-month-long project provide consumers with healthy options, but Hallam Hope of Hope Communications explained that it would also allow the OGCA to determine the market for its products, which would assist in creating a balance between supply and demand.

For additional information on Green Tech Barbados, persons may contact the OGCA Secretary, John Hunte at 251-1746 or go to the Organic Growers and Consumers Association page on Facebook.


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