The Barbados Tourism Marketing Inc. (BTMI) has decided to launch the story of Barbados in a ‘big’ way, through a new Brand Barbados campaign entitled “Little Island Big Barbados”.
This morning staff of the BTMI as well as Minister of Tourism and International Transport, Senator Lisa Cummins, other government officials, tourism stakeholders and the media came together for the launch of BTMI’s new promotional campaign.
The launch shared some of the concepts to be used in promoting the island to its existing source markets and the new markets being targeted. Concepts such as Barbados being “Big” on personalities, flavours, legacy, family, vibes, adventure, love, sports and music will be utilised in the activities to market the island.
The three core elements of the campaign are: personality, tone and pattern mosaic which will centre around promoting Barbados’ niche areas such as cuisine, heritage, nature, our people, as well as Barbados being a safe destination to travel to during the COVID-19 pandemic.
Upcoming events under the campaign include Little Barbados Big Summer; Little Island Big Treasure Hunt; Barbados in a Box Workshop, which will see Betty West tutor visitors on how to make a crop over costume; a national mural competition; events targeted at achieving Guinness Book of Records titles, and the relaunch of some attractions, such as Harrison’s Cave.
Ministry of Tourism and International Transport, Senator Lisa Cummins, speaking on the campaign, declared: “We are standing here proud of this little, big island. We are little in size, population, geopolitical significance and ready resources, but we are big on ambition, big on resilience, big on facing and fixing problems …. We are big on travel and tourism; we are big on the people who constitute our tourism and travel industry [and] we are big on destination Barbados.”
Meanwhile, Interim Head of Global Markets, BTMI, Cheryl Carter, gave an overview of the expected airlift operations for the remainder of the year, which include airlines moving from two and four day operations to daily operations, with some airlines having two flights per day, starting in November. Barbados will also welcome Aer Lingus, an Irish airline to Barbados in October, with three flights a week.
Ms. Carter stated: “Our partners tell us that there’s significant pent up demand for Barbados, and against the backdrop of our management of COVID-19 and the recent introduction of new protocols, they’re seeing a tremendous increase in demand, especially from October through winter 2021 to 2022.
To view the new campaign video promo and what Barbados has to offer, persons may visit www.littleislandbigbarbados.com.