The National Conservation Commission (NCC) is continuing its thrust to become a service-driven, sustainable and professional unit, in light of an expanded mandate.
According to Special Projects Officer, Ricardo Marshall, this is in keeping with a recent decision to redesign the company’s logo and rebrand the organisation.
Mr. Marshall noted that since its evolution from the now defunct Parks and Beaches Commission, the NCC has been charged with a wider mandate. It not only included ensuring that the nation’s recreational requirements were met, through the provision and maintenance of public parks, open areas and public gardens, but also the management of beach services.
“To this end, we required a logo that reflected our renewed focus of becoming a service driven, sustainable public organisation, since the old brand and message were no longer telling our story. There is a perception that Government organisations operate differently from private sector bodies and possess a ‘laissez-faire’ approach. We are trying to move away from that stigma to foster the type of image which is usually associated with private sector entities – namely that of service excellence and professionalism,” he underscored.
The main feature of the new logo is the Pride of Barbados flower, which, Mr. Marshall explained, “not only symbolises nationalism, but it is also representative of the Commission’s operations regarding the preservation and beautification of the environment.” The white striations simulate Barbados’ undulating fields and hills and also signify marine preservation.
In addition to the phased re-branding of the Commission’s fleet, as well as signage across the island, the NCC official noted that staff training was also an integral part of the new thrust.
“Training is something that is ongoing at the NCC. In order to deliver service excellence, extensive training is being conducted in-house as well as externally, through the use of professional resource persons. Members of staff are being trained in several areas, including customer service, horticulture health, greenhouse management and safety,” he said.