On Thursday, August 10, 2023, the Board of Directors of the Barbados Tourism Marketing Inc. (BTMI) announced that they have mutually agreed to part ways with Chief Executive Officer, Dr. Jens Thraenhart, effective Friday July 14, 2023.
A search for a new Chief Executive Officer will be conducted. In the interim, Chief Financial Officer, Craig Hinds, will act as CEO until a replacement is found.
Chairman of the Board of Directors, Shelly Williams, thanked Thraenhart for his service. “We have reviewed the BTMI’s business and operations and strategy going forward and we have agreed that the BTMI needs to go in a different direction to ensure the growth of Barbados tourism.”
“According to the Central Bank, tourism continues to drive the economy in Barbados, through employment and generating business. Our focus is on making sure we deliver growth by looking at new and emerging markets, increasing airlift and cruise business, and all of the ways that will allow Barbadians to see the financial returns from tourism.”